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Chili’s Grill and Bar® Fifth
Annual 'Create A Pepper'
TO FIGHT CHILDHOOD CANCER
All Profits on Monday, September
29, 2008, to
St. Jude Children's Research Hospital® for Research
Athens, GA, September 24, 2008 – In support of
National Childhood Cancer Awareness Month, Chili's Grill and Bar
announced its fifth annual "Create-A-Pepper" campaign during
September by inviting people to get creative and raise funds to help
St. Jude find cures and save children with cancer and other
catastrophic childhood diseases.
On Monday, September 29, 2008 all Chili's restaurants will
donate
100 percent of their profits from lunch and dinner sales to reach
the nationwide goal of $5 million to help fight childhood cancers.
To date, Chili's has raised $18.7 million as part of a $50 million
commitment to St. Jude over a 10-year period. Once completed, the
donation will be the largest donation from a single partner campaign
in St. Jude's history.
"Our 'Create-A-Pepper' campaign allows for us all to lend support
for children's cancer research," says Greg Cyrier President and CEO,
Bonnaroo Restaurant Group. “September is the time for us to share
the Chilihead spirit with our St. Jude friends and their families as
well as our guests. Our Team Members truly look forward to the
opportunity to give back.”
Last November, Chili's and St. Jude celebrated a significant
milestone in their partnership, the opening of the Chili's Care
Center. The seven-floor, 340,000-square foot facility combines 21st
century imaging and treatment technology with St. Jude’s almost
half-century approach to medical research: put patients and
scientists in the same building to fast-track the translation of new
knowledge into better care for children around the nation. It is the
first medical building on the St. Jude campus to bear the name of a
corporate partner.
Editor's note: Electronic press kit containing
downloadable, high-res images of guests coloring peppers, patients'
stories, Chili's employee stories and soft copies of all press
materials can be found at
www.createapepperpresskit.com
About the Chili's Care Center
The Chili's Care Center will house the Department of Radiological Sciences, The Pediatric Brian Tumor Consortium (PBTC), space for inpatient activities and new research laboratories. St. Jude is the operations and scientific center of the PBTC, formed by the National Cancer Institute. St. Jude currently has one of the largest pediatric brain tumor programs in the country. The St. Jude brain tumor team is committed to finding cures as well as preserving the quality of life.
The PBTC brings together St. Jude and nine other premier research institutions to collaborate in the design and implementation of clinical trials and laboratory studies to identify therapeutic approaches for children with brain tumors, and further understand the biology of central nervous system tumors. Larry Kun, MD, chair of St. Jude Radiological Sciences, chairs the PBTC Steering and Scientific Committees.
About Bonnaroo Restaurant Group:
Established in 2004, Bonnaroo Restaurant
Group currently has 20 Chili’s Grill and Bar Restaurants in South
Carolina and Georgia. The Group has development rights for up to 33
Chili’s Grill and Bar Restaurants. For more information, visit
www.bonnaroogroup.com or call 678-753-1535.
About St. Jude Children's Research Hospital(R)
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit
http://www.stjude.org .
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